Media Training Blog -Entegy Group
Image Is Everything US Airways!
We've all heard the saying, "Image is Everything", right? Well someone needs to tell US Airways CEO Doug Parker.
In the minutes following that miraculous landing of US Airways flight 1549 on the Hudson River, local TV stations, broadcast and cable networks and radio stations all started to converge on the scene. LIVE shots were everywhere. What typically happens when reporters don't have all the information? They SPECULATE. They start talking to witnesses, or friends of witnesses, or friends of friends that knew somebody nearby, or worse yet - in the clamor to fill time and bring new information - they start putting people on the air calling on cell phones that have not been verified or confirmed.